Customer Cases

All our customer cases

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  + Phonak

  Creation based on Latin roots and evocations (salvation, knowledge, wisdom, health, etc.). Phonetics expresses a feminine identity, a short and fast name that reflects the effectiveness and the strong presence of the A brings a soothing and reassuring sound. A name that fits well with Phonak’s new generation of high-performance hearing instruments.

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  + 4B

  Talsee is an anagram of Seetal, the geographical origin of the company 4B, which designs and produces this superb range of high-end bathroom furniture.

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  + Masterfood

  A brand name with direct evocations for this product that strengthens the dog’s joints.

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  + Syngenta

  Name development :

  Rescue

  Alika

  Eforia

  Resolva

  Axoris

  Positioning, verbal brand identity and naming for different products in the field of agri-business – particularity of these brands: they are for the most part truly universal brands (in geographical terms).

  The objective of the “Resolva” brand was twofold: to open a new distribution in co-branding and to gain significant market share in a highly competitive environment. This mission was perfectly accomplished. Alignment of two different corporate cultures towards a common vision – position, brand identity and naming. Axoris is also a co-branding project with the same actors.

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  + Constellium

  Keikor

  For this technological innovation in armor from Constellium’s “Armour Solution” defense department, it was important to be able to express the extreme mobility that makes the strength of this aluminum technology – Express strategic intelligence, invincibility, mobility and strength with a name creation inspired by the Japanese “Keïko” a 12th century armor specially designed to promote the mobility of riders as much as possible. A name with universal phonetics whose recurrence of the Ks intertwined with vowels gives an impactful sound and a dynamic rhythm.

  Corevo

  Constellium is an international leader in the manufacture of high-end solutions and products in the aluminium industry. Corevo is a “kind” of aluminium foam and a technological innovation that will have major repercussions in the industrial sector. This cutting-edge product defines a new generation of material and is based on the English words “core” and “evolution”. It thus expresses the technological innovation of a central and revolutionary material. The dynamics of the word is given by the perfectly symmetrical interweaving of consonants and vowels.

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  + Vaucher Private Label

  Repositioning of the company’s “private Label” activity and exploration of new sales territories – market segmentation – digital transformation by the brand – Workshop – digital transformation – 2 days with the company’s decision-makers to rethink the entire business model around the brand.

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  + Banque Syz & Co SA

  Workshops on the nominal structure of the Oyster fund portfolio.

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  + Stromasys

  Repositioning the company, developing a slogan and new market segments – digital transformation by the brand

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  + Galenica

  Name Development : Amavita

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  + Purina One

  Name Development : Actilea

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  + Eldora

  Name Development : Eldora

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  + Longines

  Name Development : Evidenza & Lungomare

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  + Pictet Bank

  Name Development : Helvea

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  + TPG / TPL

  Name Development : Zengo

  Concept and brand positioning for a new multimodal mobility product
  Development of the word mark (brand name and slogan)
  the name originates from the contraction of the words zen & go

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  + OFAC

  Name Development : Abilis

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  + Brasport

  Name Development : Noomoon

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  + Abissa

  You can read the complete case study on the page of the same name

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  + Alstom

  Name Development : Haliade

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  + RTG SA

  You can read the complete case study on the page of the same name

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  + La Poste

  Name Development : Jiiva – Tracing Solution

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  + Henniez

  Name Development : Edelvia

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  + ESL

  Name Development : Alpadia

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  + Swisscom

  Name Development : Wingo

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  + Invivo

  Name development : Be Api

  France’s largest agricultural cooperative develops a new product for precision agriculture
  Concept and brand positioning
  Development of the word mark (name + slogan)
  Digital transformation strategy and marketing plan.

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  + Fondation CXIO

  Concept and brand positioning for a Swiss foundation for integrative medicine
  Development of the word mark
  CXIO is inspired by the word esperanto, which means “everything, everyone”, an illustration of the Foundation’s mission: to promote universal medicine, integrating both traditional and complementary medicines, within a global approach to the human being in all his physical, psychological and contextual unity.

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  + Special T.

  Name development : My T.

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  + Keytradebank

  Name development : Strateo

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  + Badollet International

  Name development : Ishango Lodge

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  + Geroco

  Name development : Eco Wizz

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