Switzerland’s leading Naming agency
The brand is the corner stone of your business
The brand is the corner stone of your business
The brand is the corner stone of your business
pour en savoir plus, défilez vers le bas...Creating great brand names and developing winning marketing strategies is our exclusive call since two decades – starting from the brand name , verbal identity and brand speech, including positioning and full integration of digital business drivers. Going global with the most promising start-ups to the most prestigious multinationals; our expertise Is the brand in its full amplitude.
As it is the case for the 500 largest companies worldwide, the brand has become the key resource of the business allowing a global strategic approach Admarka offers a strategic and integrative brand approach including the development of digital economy growth levers for the sustainable success of your brand.
Our multidisciplinary team consists of linguists, semiologist, marketing / digital strategist , trademark attorney, design and It developers, reflecting the collective intelligence working for the success of your brand.
Is a new generation strategic consultancy Transformational growth, Brand strategy and Design
The brand is the cornerstone of your business in a digital world where expertise is transversal.
The experts listed here have all collaborated on several global projects with Admarka and are together a strategic force/think tank Each of them is a well-known entrepreneur within its activity.
Member of several boards
Speaker & co-writer of the the book «les leviers de croissance à l’ère de l’économie numérique»
From Africa where she was born, to Asia where she has lived, passing by Europe where her origins are, Chantal Baer is a world citizen. Arts degree (University of Geneva), post graduate in marketing and diploma in commercial law and obligations, Chantal Baer was destined from her youth for the multidimensional world of business. A professional career directed towards marketing in several multinationals: Unilever (Product Manager), Honda (Brand Manager and Dealer Development), Groupe Shiseido (Director of the Swiss subsidiary of the group).
From naming & marketing
In 2002, she founded the first naming agency in Switzerland (Nomen Switzerland- she left the International Group to create Admarka), exclusively dedicated to verbal branding, naming strategy and semantic positioning. Among her clients, international companies like Nestlé, Nespresso, Alstom, Syngenta, Constellium as well as middle sized companies like Galenica or Swiss Banks like Pictet
To digital economy
In the emerging digital economy, the brand has become the corner stone of the business . As it is the case for the 500 world largest companies – the global organization of business is strategically designed around the brand as key resource allowing global strategic approach freed from daily concerns.
Chantal Baer has become one of the best specialist to build your digital “how to market” approach , identifying and implementing your growth levers.
She has originated many internationally well-known brands.
President of the strategic comittee of aaa foundation Member of «le cercle suisse des administratrices Member of the board – RTG SA (Ikaara).
Co-founder of Swiss House of Brands and founder of Spinnaker Communication, Marine coordinates all the different expertise for your brand implementation. She will design your specific campaign to become and stay visible.
She manages national and international projects for worldwide clients. She is the partner of Admarka, assisting in all the legal matters of the naming projects since 2003. She can rely on extensive international network of dedicated professionals.
Assisting Swiss and foreign companies to develop and expand their activities on an international base. Administration & governance have no secret for him, he builds smart structures taking into account all important issues like competition, risk and tax optimization using the latest digital strategies.
Her expertise allows lucid and independent lighting on the most suitable technologies to improve the performance of companies, specifically in AI She can train you on «Global Data Excellence», the unique Ai system that speaks natural language (globaldataexcellence.com).
Complexity of contracts requires a subject matter expert for better risk management and a strategic approach to contracts and negotiations.
is an award-winning researcher, consultant, and lecturer in business ethics and CSR.
Phygital strategy – how to boost retailers
Co-branding strategy – how to open a new market segment
Strategy of the Label Brand – or how to become the leading reference
name is coined from the word vigile, vigilance and the slogan – “protect the universal memory”
Strategy of the Institutional Brand