Switzerland’s leading Naming agency
The brand is the corner stone of your business
The brand is the corner stone of your business
The brand is the corner stone of your business
To know more, scroll down...Creating great brand names that inspire is about creating a unique and differentiated identity that lasts.
Naming is our exclusive call since more than two decades . We are experts in all aspects of national and international naming : brand name development, tagline, slogan, brand architecture , story telling, brand positioning & brand management for product or company . We offer a comprehensive process including linguistic and semantic searches, as well as partial or full legal support.
Our multidisciplinary team consists of linguists, semiologist, marketing / digital strategist , trademark attorney, design and It developers, reflecting the collective intelligence working for the success of your brand.
Is a new generation strategic consultancy Transformational growth, Brand strategy and Design
The brand is the cornerstone of your business in a digital world where expertise is transversal.
The experts listed here have all collaborated on several global projects with Admarka and are together a strategic force/think tank Each of them is a well-known entrepreneur within its activity.
Member of several boards
Speaker & co-writer of the the book «les leviers de croissance à l’ère de l’économie numérique»
From Africa where she was born, to Asia where she has lived, passing by Europe where her origins are, Chantal Baer is a world citizen. Arts degree (University of Geneva), post graduate in marketing and diploma in commercial law and obligations, Chantal Baer was destined from her youth for the multidimensional world of business. A professional career directed towards marketing in several multinationals: Unilever (Product Manager), Honda (Brand Manager and Dealer Development), Groupe Shiseido (Director of the Swiss subsidiary of the group).
From naming & marketing
In 2002, she founded the first naming agency in Switzerland (Nomen Switzerland- she left the International Group to create Admarka), exclusively dedicated to verbal branding, naming strategy and semantic positioning. Among her clients, international companies like Nestlé, Nespresso, Alstom, Syngenta, Constellium as well as middle sized companies like Galenica or Swiss Banks like Pictet
To digital economy
In the emerging digital economy, the brand has become the corner stone of the business . As it is the case for the 500 world largest companies – the global organization of business is strategically designed around the brand as key resource allowing global strategic approach freed from daily concerns.
Chantal Baer has become one of the best specialist to build your digital “how to market” approach , identifying and implementing your growth levers.
She has originated many internationally well-known brands.
President of the strategic comittee of aaa foundation Member of «le cercle suisse des administratrices Member of the board – RTG SA (Ikaara).
Co-founder of Swiss House of Brands and founder of Spinnaker Communication, Marine coordinates all the different expertise for your brand implementation. She will design your specific campaign to become and stay visible.
She manages national and international projects for worldwide clients. She is the partner of Admarka, assisting in all the legal matters of the naming projects since 2003. She can rely on extensive international network of dedicated professionals.
Assisting Swiss and foreign companies to develop and expand their activities on an international base. Administration & governance have no secret for him, he builds smart structures taking into account all important issues like competition, risk and tax optimization using the latest digital strategies.
Complexity of contracts requires a subject matter expert for better risk management and a strategic approach to contracts and negotiations.
Phygital strategy – how to boost retailers
Co-branding strategy – how to open a new market segment
Strategy of the Label Brand – or how to become the leading reference
name is coined from the word vigile, vigilance and the slogan – “protect the universal memory”
Strategy of the Institutional Brand