The leading Swiss Naming Company
Switzerland’s leading Naming & Brand Consultancy using the brand as strategic tool of business growth
Creating great brand names and developing winning marketing stratégies is our exclusive call since 2 decades – Positioning, repositioning, naming your company or your product, going global and digital, from the most promising start-ups to the most prestigious multinationals; Admarka’s Brand Consultancy is at the origin of numerous famous Trademarks.
Our multidisciplinary team consists of linguists, semiologist, marketing / digital strategist , trademark attorney , IT Developers as well as financial and tax advisor. Admarka is member of the world largest network of leading naming companies.
THE BRAND AS GROWTH DRIVER OF THE DIGITAL ECONOMY
Beyond creativity, the brand capitalize future performance.
Admarka is member of the Global Naming Network association,
the world largest pool of naming creative.
Why naming specialists ?
More than 10’000 names are daily registered which drastically shrinks spontaneous naming approach. The development of a brand name must meet 4 criteria of validity:
Positioning strategy and benchmarking
Make sure your brand name does not contain non-pronounceable phonemes in the languages of forseen markets
Make sure your name does not contain any misinterpretations, negative evocations, pejorative connotations in forseen markets & languages.
Legal – Trademark
Make sure your name is free and can be regsitered on a Trademark register wether in Switzerland or International
Brand Positioning / Re-positioning
How is this going to boost my business ?
Do you want your brand to shine on the Internet village ?
Then make it unique, specific and differentiated
Improving your brand positioning enables to re-think your entire business in a market to industry polarity which will open new market segment.
Admarka’s Brand Model for positioning integrates the marketing mix as well as digital business drivers and IT organization in order to deliver your global “how to market” strategy in terms of :
• market segment
• ecosystem ( partners)
• digital growth drivers
Beyond the semantic exercise of building your story telling, globalizing your brand is expressing the meaning of what only you can bring to humanity.
Strategies aroud the brand
The brand is the corner stone of your business capitizing on future performance. The brand is a powerful growth driver which allows you to multiply entry points of gains. It is not about communication, but about which type of brand to build in order to boost your global performance.
- Label Brand
- Brand for franchising
- Brand licensing
- Company Staging